Is your marketing agency earning its fee?
AdUmpire reads your Google Ads change history and grades your agency — wasted spend, silent months, and the exact questions to ask. Join the waitlist to get your Report Card first.
Your first Report Card is free. Join the waitlist to lock in 25% off launch pricing.
We'll only email you about your Report Card. Privacy.
Read-only access. We can't touch your campaigns. Disconnect anytime.
Google Ads · agency-managed
Wasted spend and silent months are dragging the grade down.
Graded by area
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Grade F. Wasted spend
Budget went to searches from outside the service area.
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Grade D. Account activity
No changes for 42 days while the monthly fee kept billing.
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Grade C. Conversion tracking
Counts a click on the phone number, not an answered call.
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Grade B. Keyword health
Mostly tight match types; a few broad terms to review.
Illustration only. The grades and notes above are made up to show the format — your Report Card is built from your own read-only account data, and every grade links to the screen you can open to check it yourself.
The record already exists
You're paying management fees. Do you know what you got for them?
Most owners don't — because the only reports they see are made by the agency itself.
But Google keeps a permanent, timestamped log of every change anyone makes to your account. Every bid adjusted, every ad written, every keyword added, every silent day nobody logged in.
We read that log and tell you, in plain English, what happened.
- Mar 04 Ad copy updated · 2 ads
- Mar 05 Bid strategy changed
- Mar 06 — no changes for 42 days —
- Apr 17 $1,500 management fee billed ×2
- Apr 18 1 keyword paused
How it works
Three steps to the truth.
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1
Connect
Grant read-only access to your Google Ads account. Takes 2 minutes. No credit card.
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2
We audit
30+ automated checks: agency activity, wasted spend, broken tracking, fee fairness.
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3
You get the truth
A letter grade, your three biggest findings in plain English, and the questions to send your agency.
What we catch
The findings owners never see coming.
Real patterns, anonymized.
No human made a single change to this account in 42 days.
Ask your agency: What work did last month's fee cover?
Money was spent on searches from outside the service area.
Ask your agency: Can you show me the location settings on this campaign?
Conversion tracking counted page views as 'leads.' The true cost per lead is unknown.
Ask your agency: How are we counting a lead, and can you show me the setup?
Why I built this
"I started AdUmpire because I kept watching business owners pay an agency every month with no real way to know if they were getting their money's worth. I'd open an owner's Google Ads account and find the same things over and over — budget bleeding on clicks from three states away, 'leads' that were really just button clicks, whole months where nobody had touched the account. It was all sitting right there in Google's change history. Owners just never knew to look. So I built the thing that looks for them."
Questions you might have
Before you connect.
Is this safe? Can you mess up my campaigns?
No. We use Google's official read-only access. We cannot edit, pause, or spend anything. You can revoke access in one click.
What if I can't get into my own ad account?
That's a finding in itself — and a serious one. We'll give you the exact email to send your agency to get ownership of your account (it's yours; you paid for the data in it).
My agency seems good. Should I still check?
If they're good, the Report Card proves it and you sleep better. Some agencies even share their grade with clients proactively.
I don't run Google Ads, only Facebook.
Meta support is next — leave your email and we'll notify you.
What does it cost?
Your first Report Card is free. Waitlist members lock in 25% off their launch pricing — no price set today, and no card to join the list.